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A new era of business is rising where gentleness is not feared, but embraced.

One where entrepreneurs no longer need hard edges and sharp elbows to survive.
A time of bringing your soul truth into your work, without reservation, is here.

What does that look like? What does it change for you?

Gentle Business is the roadmap for a more natural and sustaining approach to business.

It’s a restoration of business principles to restore kindness, compassion and truth to life as an entrepreneur. Gentleness is the path of the fierce advocate for a different way; one that diverges from the chaos and division of our current world stage. It gives you the tools you need to model the change needed from a deep, centred space of inner truth.

We will be working through the five pillars of gentleness that underpin effective, transformative business. I’ll show you how mainstream practices impact your growth potential and the alternatives that feel good because they emerge not from a rulebook but the truth of your essence.

Gentle Restoration

The most important aspect of any business is the energy it holds and the culture built around it.

Most business practices bury this underneath a weight of expectations and norms.

This leads to mismatched energy and frustrated clients.

We will begin our experience restoring your energy to the heart of your business.

We will give it space to breathe and talk to you.

This gentle recalibration will change the trajectory of your business development and open up opportunities for growth that had previously been blocked.

Gentle Leadership

Leadership is central to the health of your business.

Yet the leaders that surround us inspire fear, talk up their strength and embrace ruthlessness.

You don’t want to be like them. You hold back and stay out of the spotlight because it is not who you are.

Leadership is changing.

There is more scope now than ever before to become a new type of leader.

It begins with a shift in perspective and flows into embracing the qualities that make you the leader you were always meant to be.

Gentle Communities

Every business is built upon relationships.

The gathering of a community around your cause and passion keeps your business healthy.

But only if they feel safe and trusted.

Communities can take many shapes and forms but they all depend upon exchange and safety.

We will be creating spaces of growth that nourish your business community AND create the foundations of sustained success through the energy you bring.

Gentle Communication

Our words and images matter.

They are the first point of connection and the sustainer of relationships.

Marketing has been built upon a foundation of psychology and manipulation that takes away client agency.

The result is clients unable to do the work or achieve the transformation possible.

What if your clients chose to invest with you because they felt it deep in their bones?

How would that change your relationship and the transformation you can support them through?

Instead of using psychology to elicit a response, you will learn how to activate their inner wisdom to go all in on and feel good about their decision at every step of the way.

Gentle Growth

Growth is essential. It creates health.

But there is not one path to growth.

Nor does all growth have to lead to an exponential increase in your bottom line.

This norm will lead to burnout and breakdown.

Growth follows patterns that are unique to each individual.

Businesses need to follow the pattern that is right for them to find vitality and ability to grow.

Learning your rhythm will help you discover the optimal approach to growth for your business.

Gentle Business begins on 1st October

Choose your investment to join
From £49 to £249

Terms & Conditions

What is the pricing scale?

You can choose how much you want to pay to participate in this experience, ranging from £49 to £249.
The upper end is what I would charge on a fixed price, but I want to give you the freedom to join on your terms.
Simply choose an amount that works for you.
Does that feel gentler?
I hope so. Taking the pressure away is a key gentle business principle.

Gentle Business runs for 5 weeks.

There will be a live session each week (recordings available, without a time limit), offering plenty of opportunities to ask questions and receive support.

The live sessions will begin on 1st Oct

Sessions are on Wednesdays at 2pm UK from 1st to 29th October.
If you are joining live, please note that UK clocks go back on 26th October, so your local timings may vary.
I’ll send reminders, but I know it’s easier if you know everything up front.

Want to join after 1st October?

No problem. I will make sure you get all the recordings and resource materials.
Enrolment will be open until 29th October.

Gentle Business Principles

Why Gentle Business?

From the very first days in my business, I found myself fighting the norms because they felt awful. Manipulation and control are intrinsic to thinking and action inside the mainstream. It makes sense because our society has functioned on these notions for a long time, but that isn’t where we are going, nor is it where we want to be.

I know that finding a different way to grow your business can feel scary; that’s why I have devoted my work to demonstrating practical, effective alternatives that feel good to conscious, empathic, sensitive leaders who have the inner strength to create outer change.

Gentle Business is a culmination of years exploring mainstream business from a more conscious, compassionate perspective, drawing out what’s good and creating alternatives to the uncomfortable approaches that hold future leaders, like you, in check.

Gentle doesn’t mean weak. Gentleness is strength. It belies a fierceness and desire for change on different terms.

The gentle leaders, like you, who are emerging, will help to shape the world for the better.

Gentle Business begins on 1st October

Choose your investment to join
From £49 to £249

Terms & Conditions